OUR PROCESS
WE GET YOU READY FOR CHINA
BRAND AUDIT
Initial business, product & brand audit to ensure you are China ready.
We identify any opportunities in the channel, the benchmark for your category, your best positioning, and then ensure your go to market pricing is appropriate. This includes trademark & domain name review, product labelling, pricing and competitor analysis.
CHINA MARKET ENTRY STRATEGY
MARKET STRATEGY
With you, we develop a detailed go to market strategy.
We align your goals with the opportunities we feel most appropriate for your brand and identify the best channels, both short and long term to make sure that we set out your strategy for success.
SALES & PROMOTION MODEL
We then develop a detailed sales & promotion model.
We propose an appropriate and sustainable in market spend with expected sales and margin results.
AWARENESS STRATEGY
Parallel to the sales & promotion model is an awareness strategy to make sure your brand is front of mind with our chosen target market.
The size of this awareness piece is really up to your ambitions, however we will make suggestions to ensure efficient awareness spend.
WE EXECUTE & DELIVER RESULTS
REGISTER
Once all the plans have been completed we register all the necessary China market ready items for brand protection.
Next is product & brand registrations. We take care of the negotiations with the platforms, however as a brand owner you are encouraged to be part of this.
SOCIAL MEDIA
At the same time we will work on the awareness piece.
We set up WeChat, Weibo and other educational or social mediums. We will also identify key influencers for your brand as well as other advertising and event partners to escalate brand awareness.
CAMPAIGNS
Design and plan promotional programs.
These are then put in place, so you can sit back and let the orders flow.
LOGISTICS
Oh, and in terms of logistics you will not be alone, we can organise all of this.