TESTIMONIALS
David Jamieson
CHIEF OPERATING OFFICER
CO-FOUNDER
David reported into me as the Business Development Manager for the CBEC business at Pharmacare Laboratories when the business first entered the China market. He was instrumental in bringing trading partners to the business that today are still enduring partners that were and are critical to the success of the business, in terms of both growth and profit.
He has a unique set of skills, being able to identify opportunities, bring new brands to market at speed, negotiate a company through the inevitable challenges that exist in China and constant dynamic changes of the CBEC channel. He is well respected within the CBEC industry as an individual who can and does connect brands with the right trading partners and retailers at “China speed”. I would highly recommend David to any business that is looking to expand their business into China via the CBEC channel. His vast array of experience, knowledge of the channel, wide range of high quality business contacts and absolute passion, plus drive for the business would be near impossible to match with anyone else.
GRANT BLACK
Business Development Director, Emerging China Markets
David was Head Of Business Development China & Domestic E- Commerce for Pharmacare Laboratories Pty Ltd and reported directly to me as the General Manager – China. David’s role was to focus on the CBEC opportunities within Australia & New Zealand with the many Pharmacare brands whilst managing the major trading partners, introducing new brands to the domestic China Channels, organising special events and promotions as well as introducing and promoting all China NPD. Also included in David’s role was managing the domestic China sales team.
One of David’s many strengths is in identifying opportunities, navigating through the various China challenges and bringing many products to market with strong ongoing profitable sales for the business. He is a ‘brand builder’ who has delivered tremendous growth to the business over a sustained period. He is driven, passionate, organised and inspiring to others around him – be that his team or customers.
I would recommend any company wanting to investigate opportunities in the China CBEC channel to engage with David as he will offer honest and knowledgeable advice and will work tirelessly to get brands ‘China ready’ and assist in bringing brands to market.
LOU COOREY
General Manager China/Asia Pacific - Brauer Natural Medicines
David worked at Pharmacare from early 2007 to the end 2010 and again from September 2012 until December 2019. During David’s first term of employment, David was NSW State Manager; David turned the business from one of the worst performing states to eventually winning State of the Year. When David returned, he took the role of Business Development Manager and was instrumental in growing State and National Key Accounts for the business.
In 2016 we decided to move David to our highest potential growth country, China. David’s role again was to develop our Chinese business, focusing on the traders and assisting our Chinese team on developing the major accounts. David has made a significant contribution towards our business quadrupling during that time. David is an achiever, a sales oriented Executive who is committed, tenacious and works hard to achieve his goals. I would recommend David to any prospective employer.
VINCENT TAN
Pharmacare CEO 2003 to 2017 retiredd
General Manager Asia part time current
David Jamieson was the business development manager in international – China division. I have worked with David from July 2016 until December 2019. David is an intelligent and highly motivated sales manager. In his role, he was responsible for a strategic sales growth in China market, including a variety of sales tactics to open new business partnerships, grow our existing key export accounts and optimise their selling portfolios.
David has indeed strong communication skills that enable him to work well with all our clients and internal stake holders. He has showed a high level of strength to achieve various management requirements, and always delivered the results up to speed. He has proven himself to be a reliable, proactive, result-driven business professional. He is the sales talent that I enjoyed keeping in touch with professionally after he left PharmaCare.
AIRING WANG
Head of Marketing - China, PharmaCare
Dave’s contribution to PharmaCare’s China business growth was extensive over many years. He has a strong ability to bring in new customers, build long standing relationships and deliver constant growth. During Dave’s time at PharmaCare he was relentless in seeking out new opportunities and building brands in the China market, and he did this using his many years of experience in sales, crossing over the Australian and Chinese market. He lead a great team, inspired success throughout the organisation and provided huge energy to the organisation.
ADAM BROWNE
Director - China, PharmaCare
Rowland Lee
MANAGING DIRECTOR & CO-FOUNDER
Soulful has adapted a new China strategy and launched it’s new Lactoferrin range working closely with Rowland Lee’s team. His proficiency and strong knowledge in market development, social media promotions, sales operations helped ease the Soulful brand into the CBEC channel in China. We have found Rowland to be incredibly enthusiastic, knowledgeable, strategic, and analytical with a strong focus on reporting back to the business through all stage gates, thus assisting Soulful enter the China market smoothly,
Rowland and his team worked closely with our business to build and manage our online store on Tmall. Rowland also set up and manages all our social media accounts such as Wechat, Weibo, Little Red Book, he also built and manages our China website.
Rowland and his team are seen as an integral partner to our ongoing and growing China business and we would highly recommend any brands interested in building a successful business in the China markets to contact Rowland or his team for friendly and knowledgeable advice and when fully China ready, engage and partner with Rowland.
NANCY BRADSHAW
Marketing Manager, Soulful
Rowland & his team provided our business with clear insights and a full understanding of the complex workings of the e-commerce channel, then helped us build the CBEC roadmap for the Happy Flora brand. Rowland and his team connected our brand to the largest e-commerce platform in China being Tmall, built our online store and now fully manages this ongoing. He has assisted and driven our China entry with ease and our feedback is that Rowland is highly regarded by the Alibaba team in China and our company’s experience is testament to this as well.
Rowland’s team also registered and opened social media accounts for our brand on WeChat, Weibo, Little Red Book, and Baidu; and thanks to their well-established connections, management capacity, and operational skills, Rowland and his team have managed to quickly gain brand traction into China. Our business has confidence knowing that our China partner is experienced and well-connected, trustworthy and practical around his explaining the China brand entry roadmap and stage gates we need to achieve in order to gain ongoing brand exposure alongside strong first time sales and repurchase.
We would highly recommend Rowland and XO Brands to any company that has an interest in launching into China, what our business found complicated and difficult regarding brand entry into the CBEC channel was explained simply and thus far any complex issues we have faced in launching into China, Rowland has seamlessly managed and help us navigate through. Our business will look to enter the China markets with more brands and products and be partnering with Rowland and the XO Brands team.
NANCY BRADSHAW
Marketing Manager, happy flora
XO Brands carried out a comprehensive brand audit to make sure our new brand was “China Ready”. XO Brands quickly identified several intellectual property issues that needed to be addressed before we could commit to and commence with our brand push into the China market. The audit carried out by XO Brands was in short “priceless”, and helped us to launch our skin care brand smoothly into the CBEC channel. XO Brands completed market research across the tier one platforms, and were able to offer some helpful insights into current and emerging trends in our category. They recommended a realistic pricing strategy for day to day platform RRP, and also special events and promotions in China such as 11/11, 12/12 and Mother’s Day etc.
Rowland Lee and his team have been responsible for building our online store with Tmall, and are responsible for the ongoing management of the store for our brand and company. XO Brands have opened all our China social media accounts and continue to manage WeChat, Weibo, Little Red Book and Baidu whilst helping BOOST LAB with our China domestic business, including the brand launch and events in Australia. BOOST LAB will continue to partner with Rowland and his team at XO Brands into the future and have no hesitation in recommending them to any brands interested in opportunities across the various channels in China.
RAJ GHAGTE
Marketing Manager, BOOST LAB
